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Oct 13

[Webinar] How to Adapt Your Content Strategy to Grow in Any Market

October 13, 2020 @ 1:00 pm - 2:00 pm

How to Adapt Your Content Strategy to Grow in Any Market | Bluematter Webinar Featuring Verblio

Do you know what the businesses with the greatest success did differently with their content during the pandemic?

Do you know what they’re doing now?

The shifts in business caused by the pandemic fundamentally evolved content marketing for inbound sales.

What your buyers expected, or tolerated, in your content in January 2020 did not serve you in the crisis, and it won’t help you in the economic recovery.

Both your customer and your sales team need your content strategy to evolve.

Verblio’s CEO, Steve Pockross, and VP of Marketing, Paul Zalewski join Ryan McInerney of Bluematter to reveal the framework that they and their members deployed to stabilize and grow their business through 2020.

Here’s what you’ll learn when you attend live:

📈 How to create more content at higher quality on a leaner budget

🛠️ How to adapt your content strategy to what is working right now

🔁 How to adopt a repeatable content creation process that drives results in any economy

👥 Why SEO is still important, but audience creation is more important

🤔 Why your team always plans to create high-quality content but rarely gets it done

♻️ How to refresh and repurpose your existing content to generate exponential results

✅ The three models of Content Outsourcing and how to choose the right one for your team

And for those marketers that have been trying to get their senior leaders and subject matter experts to help them generate this content, Steve will share how he evolved his content production from 3 pieces per year to over 50 without having to write a single word or be interviewed.

There’s still time to make the changes to ride the economic recovery wave to the top of your market. But you’ll have to join to find out how.

Registration is Easy

Register now to join the live and highly interactive webinar Wednesday, October 13th at 1 pm EST.

Did you know? Bluematter Webinars ditch the stuffy slide presentations, unmute your mics, and give you unprecedented access to the experts who can help change the course of your business. 🚫 No thinly-veiled sales pitches, fluffy content, or reason to do something else while you “listen.”


October 13, 2020
1:00 pm - 2:00 pm
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Ryan McInerney